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Conviction #3

Conviction #3

Tomorrow’s mobility will focus on individual needs

With 68% of the population living in cities by 2050, ‘mass transit’ will be a necessity. However, in order to convince people to abandon certain modes of individual transport that pollute and/or congest cities, tomorrow’s mobility will, paradoxically, have to adapt to the individual – no longer just to a collective. Whereas in the past, transport was viewed more in terms of flow management, mobility will indeed focus on the needs of individuals throughout their journeys – from start to finish. Notions such as health, well-being, freedom, experience, and safety… will be at the heart of mobility of the future.

This ‘user-centric’ approach is all the more difficult since travellers form a heterogeneous population – students, workers, senior citizens, parents at home, people with reduced mobility, etc. – whose behaviour and needs differ, including within the same category. There are also behavioural differences from one day to the next, even if peak periods remain essentially the same. In Lyon, for example, 18,000 travelcard subscribers out of 50,000 who took the metro on Monday won’t use it on Tuesday. But they will be replaced by a roughly equivalent number of Tuesday travellers who weren’t there the day before! Lastly, it should also be noted that mobility is often more occasional than we may think. A 2015 study(a) of major stations in Paris revealed that only 36% of TER [transport express régional / regional express transport], intercity and TGV [train à grande vitesse / high-speed train] passengers regularly used these modes; in other words, 64% of them were definitely in need of the best possible customer support. Because signage and digital travel assistance make connections easier. A trial in Jordan(b) where there were no transport maps revealed that digitisation of bus and taxi routes – carried out by the citizens themselves – has led to an upturn in use of these public transport services.

Therefore, with regards mass transport modes, mobility industry companies must address the challenge of providing high-performance services for a great many people that also meet the need for hyper-personalised journeys.

Digital, innovation, and using data will be powerful drivers of these different use cases. On-demand mobility and intelligent transport systems, for instance, provide greater flexibility and personalisation opportunities, even for door-to-door trips. However, use of digital technology is at different maturity levels and this must be factored in. Tomorrow’s digital solutions must therefore make it possible to improve the daily lives of citizens while remaining inclusive.

 

Footnotes:

a study by government, Ile-de-France region, SNCF, STIF (now Ile-de-France Mobilités) and RATP / March 2015
https:http://www.driea.ile-de-france.developpement durable.gouv.fr/IMG/pdf/La_frequentation_des_grandes_gares_parisiennes.pdf

b http://www.jordantimes.com/news/local/map-outlines-public-transport-routes-amman

KEY FIGURES

57%

of the world’s population is connected and just 12% of the population in Central Africa

61%

of the French consider technology impacts how they travel around

49%

to 61% of ride-hailing trips in US cities could have been made by walking, bike, or public transport

EXPERT EYES

Bénédicte Tilloy and Thierry Rouge-Carrassat

ILLUSTRATIONS

Assurance connectée

Connected car insurance: drive better, pay less

Fit your car with a connected black box and it will transmit metrics on your driving behaviour. Several insurance companies offer contracts based on this approach: the better you drive, the more rewards you receive (bonus, reduced premiums, etc.).

1 km à pied
©1kmapied

1 km à pied: bringing work closer to home

A start-up incubated by BlaBlaCar, 1 km à pied provides companies with analysis tools and advises them on the mobility of their workforce. For multi-site businesses, it offers job exchange scenarios for closer home-to-work matches.

Gerd Altmann - Pixabay
Gerd Altmann - Pixabay

Rewards that move you

Earn VELO rewards every time you commute, then redeem those rewards to save money on your next trip.

SHORT STORY

©Olivier Fontvieille

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